Press releases — the new trend in science communication
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Press releases — the new trend in science communication. / Autzen, Charlotte.
In: JCOM - Journal of Science Communication, 09.2014.Research output: Contribution to journal › Comment/debate › Research
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TY - JOUR
T1 - Press releases — the new trend in science communication
AU - Autzen, Charlotte
PY - 2014/9
Y1 - 2014/9
N2 - Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication.
AB - Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication.
M3 - Comment/debate
JO - Journal of Science Communication
JF - Journal of Science Communication
SN - 1824-2049
ER -
ID: 127128918